We at Creativescence, a subsidiary of Ashraf IT Consultancy and Solutions Provider Inc., know that technical SEO is the foundation to achieve a successful online existence. Where old SEO was content and keyword focused, technical SEO ensures the search engine can crawl, index & understand your website. All the great content and keywords in the world won’t do your site any good if its technical setup isn’t up to snuff.
Our Technical SEO services help to optimize your site structure so that it’s search engine-friendly, user-friendly, and speedy. We look at everything, from site speed to mobile-friendliness and the structure of your site, so that your website can play best with search engine rankings.
What is Technical SEO?
Technical SEO is the process of optimizing your site’s infrastructure so that it can be better understood by search engine bots. Whereas on-page SEO is specifically about using your target keywords as many times as possible in the content of the page, technical SEO ensures that search engines can access, index, and understand what’s displayed on your site.
That’s because technical SEO has a direct effect on your website and how search engines (and users) perceive it. Your technical SEO is just terrible, as your site doesn’t rank at all, no matter how good the content you have. Here at Creativescence, we are the experts in technical on-page and off-site optimization. Your website requires not only to meet but to exceed search engine optimization best practices.
Our Technical SEO Optimization Process
Website Audit & Analysis
We audit your website to determine its current technical health. We use fancy tools like SEMrush and Ahrefs to look at things such as page speed, crawl errors, mobile optimization, and site structure. This gives us an idea where to focus and make a plan.
Improving Site Speed
Website speed on which you host your Cavalier and Performance is an important factor both in usability (user experience) and as a ranking signal. Users hate slow-loading sites, and that results in a higher bounce rate, which is something we know Google uses as a ranking factor. We speed things up by optimizing images, caching, and more. A fast site makes for happy users, and when it comes to search engines, they wouldn’t want unhappy visitors.
Mobile-Friendliness
Considering mobile searches now overtake all internet traffic, optimization for Google’s mobile-first approach is essential. We will make your site completely responsive and have the best user experience on all devices. That’s including ensuring that text is readable, images load correctly, and buttons are easily clickable across all screen sizes.
Site Architecture & URL Structure
A great site structure is essential for search engines and users. We organise your website URLs and internal links so that search engines can crawl and index easily. We stay concentrated on a clean, logical website structure that not only provides excellent navigation but also delivers in SEO.
Crawlability & Indexing
We make it so search engines can crawl and index all of your site’s pages. We review your robots.txt file and XML sitemap to ensure they are correctly set up and not blocking essential pages. We also look at your site’s internal linking, which can make all of the content on your website easy for search engines to find and index.
Repairing Broken Links & 404 Errors
Broken Links can not only hurt the user experience, but they also damage your SEO efforts. We keep visiting your site and fixing any 404 errors or broken links, so that you can make sure users (and Google!) don’t encounter them. And redirects are also in place, so users aren’t hitting error pages.
SSL & Website Security
Website security is eternal, something that can’t be recessed. We install SSL certificates (HTTPS) to secure your site. Secure websites are favoured by search engines and trusted more, so a visitor is more likely to put personal details there. We even check your site out for weak points, and we keep it safe from any kind of foul play.
Structured Data & Schema Markup
We use structured data and schema to help search engines understand your content. By giving us more information about your pages, we can improve how they are represented in search reporting, and you may also gain rich snippets (or star ratings) or other features that will enhance your position.
Technical SEO for E-commerce Sites
If you’re an e-commerce site, technical SEO becomes even more critical. We will make sure that your product pages are properly optimised for SEO, we deal with duplicate content, and give the site a quick, smooth checkout process. We also focus on improving product URLs, image alt texts, and category pages for good search visibility.
Ongoing Monitoring & Maintenance
SEO is not a one-time job. We check and optimize the technical health of your site regularly, making adjustments for search engine algorithm changes as well as industry best practices and your business objectives. We aim to keep your site fully tuned through the years.
Why You Need Technical SEO for Your Site
Technical SEO is how we make sure your site is accessible and ready for search engines to explore. It is crucial to have a strong technical foundation because when your site looks and performs the way it should, you can achieve:
• Get to the top of search engine results.
• Give the users an improved experience (faster loading, mobile-optimized, and make it easier to browse)
• Preclude search engine penalties for failing to resolve technical problems
• Overall site performance and engagement boost
A site that has a solid technical SEO base performs better in search engines, which leads to a more intuitive user experience for the users (visitors) of the website, including increased conversions and business growth.